Benefits of CTV/OTT Advertising

Advertisers often find it problematic to advertise on TV with the same precision as digital targeting. With OTT/CTV, you can combine the impact of TV with the precision of digital targeting.

Case Study

HERE ARE A FEW OF THE OTHER BENEFITS OUR CLIENTS FIND WITH OTT/CTV ADVERTISING:

• Ability to target at the screen size

• Highly accurate reach

• Unmatched scalability of audience targeting

• Non-skippable, immersive content format

• Target committed audiences engaged with the content they want to consume

• Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials

• Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices

• Access to inventory for both short- and long-form content on the big screen and other connected devices

• Seamless way to access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, video, and native campaigns

OTT/CTV INVENTORY

What screens, publishers, and exchanges will you be able to target? We haven’t been able to stop adding to our list. Here’s some of the ways we provide premium OTT/CTV to our clients:

DEVICES

EXCHANGES

PUBLISHERS:

This is an ever-growing list based on what publishers have the best audiences. The result? You can access to hundreds of top publishers to provide premium OTT/CTV inventory, including: