Programmatic Video
Engage new customers with dynamic video advertising across premium channels and publisher networks. Video is the top media choice for reaching today’s users across multiple screens and devices. You can instantly grab data from users browsing on desktop computers and mobile devices. Real-time bidding allows our clients to also target users based on their browsing behavior, interests, and geo.
PROGRAMMATIC VIDEO OPTIONS:
Pre-roll Video Ads: These video ads appear immediately before free video content on publishers like CNN.com, Forbes, ABC Family, MLB.com, Local News Sites, and others.
Mid-roll Video Ads: These ads appear within the content of longer videos, such as complete television episodes.
Post-roll Video Ads: These ads appear at the end of a video.
Non-skippable Ads: These non-skippable ads are 15 seconds or less, ensuring that prospects complete the video before continuing to their free content.
Skippable Ads: Ads greater than 15 seconds are skippable after the first five seconds.
In-banner Video: These videos are converted to in-banner format and size to run in standard display ad spaces.
Targeting: Layer on our platform’s targeting tactics to reach the right user when they are actively looking to shop. With a large enough geo, our clients are able to target users with site, search, keyword, contextual, and category targeting.
PROGRAMMATIC VIDEO ADVANTAGES:
Premium Inventory: Availability of programmatic video inventory is less than display inventory, accounting for only about 1% of all programmatic inventory. works with LiveRail, SpotXchange, and AdX (DoubleClick). Now you can ensure your videos are seen by prospects on premium publishers and top mobile apps.
Ad Placement: Video ads often appear center page and above the fold for the best viewability among programmatic ads.
Transparent Reporting Metrics: Video ads come with complete transparent reporting that includes:
— Number of impressions served
— Number of clicks
— Where the ads were served
— Number of users who watched 25%, 50%, 75%
— Number of users who completed the ad
— Number of users who muted or unmuted
— Number of users who paused or unpaused
— Number of users who watched the ad in full screen
Global Distribution: Our platform can serve video ads across the globe including the United States, English speaking countries, Latin America, and Europe.