Contextual Targeting
Engage new customers with ad creatives that target content they already like and consume.
Contextual targeting starts with the category or keywords of a current website page that a potential buyer is viewing and then serves up an ad that matches the content the user is browsing. This allows viewers to see ads that they’ll be more interested in looking at, and you’re only paying for impressions when a user is interested in your ad.
OPTIONS FOR CONTEXTUAL TARGETING:
Keyword Contextual:
Upload unique keyword lists to create your own contextual categories. These categories define the pages where your ad will appear during the campaign. You can use our tools to optimize bids and report on specific keywords.
Category Contextual Targeting:
Target ads on pages that group into one or more of 300 contextual categories, as specified by the Internet Advertising Bureau (IAB). Our advertisers have visibility on how each category performs, allowing them to optimize for better CPA, CTR, and CPC, among other KPIs.
Combining Keyword/Category Contextual:
Target sites that contain your specific keywords and categories. With combination contextual targeting, you can serve up ads for keywords that have the right meaning for your product and brand.
ADVANTAGES OF CONTEXTUAL TARGETING:
Keyword Performance: Your ads can target only the websites containing competitive brand terms, product keywords, and other highly relevant phrases that will offer a higher rate of conversion and return.
Multiple Options: Take your campaigns to a granular level as you select unique keywords or target at a high-level using only categories. Our advertisers are able to predict campaign reach and performance better, allowing goals to be set with higher accuracy.
Transparent KPI Reporting: See insights into how unique keywords and categories performed during the campaign. With visualization tools, you can see how these insights can improve other campaigns or future A/B tests.
Massive Scale: Contextual targeting allows you to place ads across every top real-time bidding exchange in an instant.
