Search Retargeting
Remind your visitors that your site is worth another look.
Did you know that nearly 98% of online visitors leave a site without converting? Site retargeting offers a new chance to engage those abandoned consumers with new creatives, landing pages, discounts, and other incentives.
Site Retargeting captures users who visited your site and abandoned, targeting them with ads while they browse to other sites. Ads appear as text and display, often showing dynamic ad creatives with products from your site. Site retargeting is a highly effective method of converting site visitors into buyers for a relatively low cost.
Our platform brings the benefits of element-level advertising to your site retargeting campaigns. While most retargeting strategies from mainstream advertisers still operate at the group segment level, our client advertisers use our unique platform to retarget based on bidding, optimizing, reporting. You can tweak your campaigns down to the smallest data elements, such as categories, products liked, wish list saves, and more.
ADVANTAGES OF SITE RETARGETING:
Improved ROI: With optimization, better bidding, and detailed reporting, site retargeting campaigns outperform segment-based campaigns every time.
Massive Scale: Dig into advertising networks and inventory from all major exchanges. Our advertisers can maximize delivery of site retargeting campaigns while delivering ads in the right location and at the right time to your audience.
Audience Expansion: Spot trends and visitation patterns in your existing customers, then target new customers with acquisition and lead generation campaigns across multiple channels.
Why Site Retargeting Works for Today’s Audiences
One of the key ways that site retargeting benefits today’s online brands is through repeat visits. While much of traffic for your site and products will be from new visitors, you have the able to draw in repeat customers and create more brand loyalty through retargeting.
A recent study found that site retargeting increased repeat visitors by 50% and boosted conversions by 51%, as well as increasing the time that users spent on the site by 300%, according to Search Engine Land.
Site retargeting also helps to boost engagement with your site traffic. Now you can reach a user who visited your site via Google when they’re browsing on another channel, such as Facebook, Twitter, or another site that our network can tap into.
Retargeting campaigns can also be personalized to the audiences you’re trying to capture. You can create specific audience groups that allow you to show different creatives. For example, if an audience hits your new user sign-up page but doesn’t sign-up, you can retarget that user with an ad creative that persuades them to sign up and get a first-time bonus.