How is Programmatic Different?

Clients often don’t realize how efficient their marketing dollars can be with programmatic ads. While most targeting today is data-driven, programmatic allows you to take the most important pieces of data and create audience segments most likely to interact and purchase from you.

Programmatic advertising is different than other data-targeting methods. You may have purchased audience data from a third-party, only to see low conversions.

Here’s the problem with other data-driven methods. They use brokered or pre-packaged data points, leading to less conversions. Think about it? This data usually isn’t customized to your audiences nor is it proprietary. Any competitor can use the same data.

With programmatic ads today, marketers can create audiences based on elements that will reach the highest number of potential customers. This even includes real-time data points as well, such as online shoppers who just purchased something online. Wouldn’t it be amazing to show an ad to someone with their card already in hand?

Advanced Event Targeting

Our Latest Innovation in Geo-Fencing Technology

The big game is coming up, and you want everyone to know about your sunscreen products? That’s an event targeting moment. With Geo-Fencing, you can target customers who will or have attended specified events with the most precise temporal geo-targeting solution available.